Ponytail by Helen Rice, A Shoppable Experience

The best, albeit least informative, way to describe Helen Rice is that she’s an artist. She has spent the last two decades of her life (and continues to be) devoted to Fuzzco, a creative agency. In 2023, she opened Ponytail, a shop for objects, art, and furniture, with the support of her Fuzzco team. She’s an architecture and interiors enthusiast and has been learning by doing for years (see Serious Buildings)—most recently working on her own home, which she hopes will be published this year. The shop has less of a presence now than it did in its first year, and that’s intentional, as she’s beginning to make objects and art of her own.